Please forgive this analogy, but you may agree that launching a start-up is professionally the equivalent of a pregnancy. Of course, I’m not referring to the physical pain of pregnancy or trying to compare a company to an actual baby. Still, I can imagine there is a similarity in that nervous excitement you feel; that feeling of the great unknown you are about to enter. Will everything work as planned? What if something goes wrong? Leaping off that cliff is exciting/stressful/overwhelming/thrilling all at the same time.
This is the time when I must thank all of you who have helped to pull off the big, crazy idea we’ve been talking about for so long to improve the experience of working with Recruitment and Search professionals. To see something that was once only scribbled on a whiteboard come together and take on a life of its own is an amazing experience and something that I feel very lucky to have the opportunity to experience. Thanks for your advise, assistance, guidance, expertise and support along the way.
Our closed beta-test of recruitercritic.com has now ended. Which means we are going to unleash recruitercritic.com for the first time next Tuesday the 14h of July, with a targeted launch through email, print and press. A key component of this campaign is viral, so I have a request to ask of you and that is to set aside 10 minutes on Monday afternoon or Tuesday morning to help seed our viral marketing campaign by referring your contacts through an online form, who may be in a decision making or influencing position. The viral campaign has been designed and tested to knock the socks off the target market of HR, Resourcing and Line managers across white collar professions. Of course, the incentive worth in value $3,000 (and multiples of that) if three of your contacts use our free service applies to you as well. Visit http://www.recruitercritic.com/bigrewards.htm for more details.
Things will be stressful over the next few weeks and for the coming months, although I wouldn’t trade it for anything. Being in a start-up gives you the freedom to swing for the fences; something everyone should do at least once or twice in their lives. So wish us luck as we enter the waiting room, with your support I’m hoping we’ll have a successful and healthy birth.
Kind regards,
John Millican
Managing Director
ph (02) 8006 8115
www.recruitercritic.com
